north west for 2012

North West for 2012 website

Terms and conditions

1. Use of the North West for 2012 website

1.1 Who we are

North West for 2012 (the 'Service') is owned and managed by Arts Council England. Arts Council England is the trading name of the Arts Council of England, a charity registered in England and Wales (Charity Registration Number 1036733). You can find out more about Arts Council England at

1.2 Who can use the Service

In order to use the Service you must be at least 13 years old and have read and agreed to these terms and conditions of use and our data protection policy. If you are aged between 13 and 16 you will need the consent of your parent or your legal guardian to use the Service.

1.3 Information for Parents and Guardians

The Service is not directed to people under 13, and young people between the ages of 13 and 16 may only use the Service with the consent of their parent or legal guardian . If you are a parent or guardian and become aware that a young person that you are legally responsible for has provided us with personal information without your consent, please contact us at

We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to remove such information and terminate the child's account.


1.4 Linking may have links to other websites. Arts Council England is not responsible for the contents, nor does it warrant the accuracy or reliability of any linked website. Arts Council England, to the extent permissible by law, excludes all liability which may arise from your use or reliance on the information or contents contained in the linked site.

1.5 Copyright and other Intellectual Property Rights

1.5.1 Copyright and all other intellectual property rights in the Service, apart from User Generated Content (as defined below), are owned by Arts Council England or its licensors.

1.5.2 Arts Council England does not claim ownership of content that you submit or make available for inclusion on the Service (“User Generated Content”).

1.5.3 User Generated Content means content or materials submitted by you or other users of the Service and includes (but is not limited to):

• Comments

• Images

• Audio

• Video

1.5.4 However, with respect to any User Generated content submitted by you or made available by you for inclusion on publicly accessible areas of the Service, you grant Arts Council England and its agents the following worldwide, royalty-free and non-exclusive license(s), as applicable:

Licence regarding photos, graphics, audio or video:

the license to use, distribute, reproduce, modify, adapt, publicly perform and publicly display such User Generated Content on the Service solely for the purposes of providing and promoting the specific Service to which such User Generated Content was submitted or made available. This license exists only for as long as you elect to continue to include such User Generated Content on the Services and will terminate at the time you remove or Arts Council England removes such Content from the Service.

Licence for all other User Generated Content

the perpetual, irrevocable and fully sub-licensable licence to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such Content (in whole or in part) and to incorporate such User Generated Content into other works in any format or medium now known or later developed.

"Publicly accessible" areas of the Service are those areas intended by Arts Council England to be available to the general public. For example, publicly accessible areas of the Service would include user profiles, user comments and user images.

1.6 User Accounts, Generated Content and restrictions on your use of the Service

Your use of the Service is subject to the following. You agree that:

1.6.1 you will not post any User Generated Content that is or which contains content which is harmful, threatening, abusive, vulgar, obscene, harassing, defamatory, offensive, promotes a political view or is otherwise objectionable.

1.6.2 It is in our absolute discretion to determine whether or not any User Generated Content that you post meets any or all of the above criteria.

1.6.3 you will not post or transmit chain letters, pyramid or money schemes

1.6.4 you will not use your User Account to impersonate any person; and/or 'spam' by posting frequent and/or annoying messages.

1.6.5 User Generated Content must not contain links to 'browser bombs' (sites that open up multiple windows) or to sites that contain material that would fall within clause 1.6.1 above.

1.6.6 You may only upload or share with the Service User Generated Content which is your own original work or which you have permission to use. You must not violate, plagiarise, or infringe the rights of Arts Council England or third parties including copyright, trademark, trade secrets, privacy, publicity, personal or proprietary rights.

1.6.7 you will not use the Service to offer items or services for sale or place advertisements for goods, products or services of third parties

1.6.8 if you breach any of the provisions set out in these terms and conditions we may immediately terminate your use of the Service.

1.6.9 we reserve the right, at our absolute discretion, not to circulate any User Generated Content that you post and to remove any User Generated Content that you post without notice to you.

1.6.10 you consent to us monitoring your User Generated prior to distribution.

1.6.11 you consent to us editing any written User Generated Content we receive from you for the sole purpose of formatting to make it legible.

1.7 In order to use the Service you must submit your email address to Arts Council England and set up a “User Account”. You are fully responsible for all User Generated Content viewed by users of the Service submitted from your User Account.

1.8 You confirm that you operate security procedures to prevent the unauthorised use of your email account and that you will to notify Arts Council England immediately of any unauthorised use of your email account.

2. General

you may print a copy of these terms and conditions of use, but please be aware that we reserve the right to amend or change these at any time without notice.

3. Accessibility

This site has been coded to W3C standards, and conforms to level 'Double- A' of the Web Content Accessibility Guidelines 1.0.

4. Disclaimer

4.1 any views and opinions expressed in the User Generated Content are not those of Arts Council England and no endorsement is made by Arts Council England of accuracy or completeness of the User Generated Content. You should not rely on any User Generated Content for any reason.

4.2 when using the Service, you may gain access to other websites through use of links or hypertext. You agree that Arts Council England is not responsible for the content or operation of such third party websites and that Arts Council England shall have no liability to you or any other person or entity for the use of such third party websites

4.3 Arts Council England disclaims all liability to you arising out of your use of the Service

5. Governing law

These terms and conditions of use and your use of the Service shall be governed by and construed in accordance with English law and the English Courts shall have exclusive jurisdiction in connection with all matters relating to these terms and conditions of use.

6. Data protection

6.1 General

Arts Council England is committed to protecting your privacy. The text below describes the ways in which we collect information from you when you use the service, and what we may use it for. It should be read in conjunction with the other terms and conditions of use and our data protection policy.

6.2 How to contact us

Our Head Office is located at 14 Great Peter Street, London SW1P 3NQ.

If you have any other questions about this policy you can write to us at our Head Office or email us at  

6.3 What data do we collect from you?

We collect data from you ('user data') when you register to use the service.

This data can sometimes comprise personal data about individuals, to which UK data protection laws apply. These terms and conditions and the data protection policy describe Arts Council England's approach to fulfilling its obligations under those data protection laws.

6.4 Our use of user data

We will use user data we collect from you only in accordance with the following guidelines:

6.4.1 to provide the Service to you

6.4.2 to provide and improve the Service to you, to notify you of any changes to the Service or our terms and conditions of use

6.4.3 to send you information about our other products and services if you so wish.

6.4.4 from time to time, Arts Council England, or third parties acting on Arts Council England's behalf, may wish to send you information about other services which we offer and believe you may be interested in. We may use user data for this purpose. If you decide now, or at any later time, that you do not wish to receive this information, please inform us by email at

6.4.5 Arts Council England may make user data available internally to other parts of the organisation, either for the fulfilment of Arts Council England services, or to enable them to provide you with information about products or services which they believe you may be interested in.

6.4.6 When you create or reconfigure a user account by registering for the WE PLAY Challenge, you provide some personal information, such as your name, username, password, and email address. Some of this information, for example, your name and username, is listed publicly on the Service, including on your profile page and in search results. The WE PLAY Challenge enables you earn virtual points by recording your experiences of London 2012 activity in your user profile. It also enables you to make comments about London 2012 activity on the North West for 2012 website.

6.4.7 Your avatar and public user account information will be used in the Handprint online artwork and a physical installation. The Handprint artwork is created from the handprints submitted and related profile information form users registered on the North West for 2012 website. As an online artwork, the sum total of handprints are visualized based on the interactions of an individual user. Within the artwork users actual identities remain anonymous to other users (ie real name/email).

7. Cookies

Like many websites, we use "cookie" technology to collect additional website usage data and to improve our services. A cookie is a small data file that is transferred to your computer's hard disk. North West for 2012 may use both session cookies and persistent cookies to better understand how you interact with our service, to monitor aggregate usage by our users and web traffic routing on our services, and to improve our services.

Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit, however you will be unable to log in or submit content to North West for 2012 if you do not accept first-party cookies from the site.

The list below explains the cookies we use and why.


Google Analytics

Cookies: _utma, _utmb, _utmc, _utmz

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.


North West for 2012 session cookie

Cookies: .nwfor2012

This cookie is set when you log in to the website and allows us to identify you as you browse the site. If you tick the option to “Remember me” when logging in, the cookie is kept in your browser for 1 year, otherwise it is cleared once you close your browser window.

Our website includes content embedded from other sites and services such as Twitter and YouTube; these sites may set additional cookies but we do not pass any personally identifiable information to these services.

8. Visitors to our website

When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.