north west for 2012

Why We Play

Part of WE PLAY Expo

Part of the London 2012 Cultural Olympiad

2 players attended

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WE PLAY logo

Commissioned by WE PLAY. A Mike Todd film, produced by Riverhorse and funded by Legacy Trust UK.



Fri 7 Sep 2012 8pm - 9pm

Sat 8 Sep 2012 2pm - 2.35pm

Sun 9 Sep 2012 2pm - 2.35pm


Avenham & Miller Parks

South Meadow Lane, Preston , PR1 8JT


Free, no tickets required

Suitable for

Suitable for all ages


Cultural Olympiad, WE PLAY


Digital Media, Film

Why We Play is a new documentary by North West filmmaker Mike Todd. It addresses the central question which gives the film its name: what do we mean by play? What meaning does it have in our lives? The film will explore how sport and culture connect with the concept of play and how this connects with the region’s engagement with London 2012.

In addition, taking inspiration from the short film ‘The Apology Line’ and the original Allan Bridge Apology Project, a central device of the documentary is the WE PLAY hotline. People of all ages, including but not limited to participants of the Cultural Olympiad, can leave a message with their personal reflections on what play means to them. The number for the free hotline is 0800 066 3620.

Why We Play is part of the WE PLAY Expo - a whole weekend of unmissable free events celebrating our region’s unique contribution to London 2012. Everyone’s invited to join the party in Preston 7 – 9 September 2012.

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